What do you do when you’re a just-starting-out performance school in a city famous for its entertainment & music industries–especially when your clientele runs the gamut from serious stars-in-the-making to society girls taking etiquette preps for their sweet sixteens?

For one thing, you create a  winning brochure that sells not only the school, but a philosophy: that skills in the performing arts build self-esteem and confidence, and that your classes don’t just train students but teaches them crucial life skills.

I completely rewrote and redesigned the school’s brochure to drive this message home clearly and quickly. The result is a 34% increase in response rate over the school’s previous brochures. Next up: a rewrite of the website so that it complements and extends the brochure’s messaging.